When I think about all the businesses I’ve worked with, what comes to mind is not so much the design, but the relationships. Yes, design is the foundation, but I finally built a referral business only after learning that people wanted much more than good work.

When it comes to new business start-ups, we’ve found that the simplest questions get lost in the details. Oftentimes owners find themselves battling their thoughts – fighting to silence the never-ending “good” ideas about where they want the business to go.